Challenge:
How will you present your innovation to partners or buyers?
Let us walk you through how we created our logo to convey how we can create a stunning image for your brilliant idea.
Outcome:
Our logo reflects what we bring to market and how we want to be perceived by costumers. It also inspires aspects of our brand identity such as the color scheme and custom graphics.
Creating the logo was the first step in developing our brand identity. The logo sets the foundation for our brand identity and inspires our color scheme, text, and custom graphics. We went through two rounds of edits, refining elements until the logo was perfected.
In the first round, our in-house designer created 4 variations of the TechTools logo. This variation was chosen from the first round. The colors, font type, and gear symbol were carried over into the second round of edits.
Depending on the complexity of the graphic, TechTools will provide you with 2-4 variations of your logo during each round of edits. By selecting one of the options and expressing what you like and dislike, you help us pin-point a visual identity that represents your project or product. 
In our case, we went through two rounds of edits to finalize our logo.
Our customers should feel involved at every step of the process, and know we are listening to their feedback and include it the design process. For example, our designer was presented with a CAD rendering that became the inspiration for our logo and brand identity . A logo is for identification, and we want you to feel confident TechTools identified your visual style.